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DIGS Soho
DIGS an acronym for Done In Great Style is a new Soho find. Already on the Upper East side for the past 6 years at 1054 3rd Ave, DIGS  now has it's new flagship store in Soho.
Discover it's sub brands Royal DIGS, DIGS Couture, DIGS Bijoux, DIGS Beaute & DIGS Luxury Beach as you stroll through the 1200 sq ft posh and luxurious boutique . Renowned for it's luxury but yet affordable and ageless fashions, DIGS is the go to brand for pared down New York cool.

Hours: Mon-Fri 11-8 PM Sun 12-7 PM

284 Lafayette St. (btwn Prince & Houston)
New York, NY 10012
Phone: 888-254-DIGS (3447)
              212-226-3363
http://Digsmoda.com

Shop regular-priced merchandise at bebe.com and get 25% OFF orders of $100 or more! Use promo code: APRIL25. Valid 4/8/13-4/14/13; online only, exclusions apply. Click Here!

LEGACY
LEGACY is an old SOHO haunt. The shop has been in the same location for over 30 years.
What started out as a strictly vintage shop has morphed into the go to shop for new worldwide and local talent + key vintage pieces.
Great antique/estate/victorian jewels and REPETTOS round out this eclectic mix.

ONASSIS
‘With design and concept teams in New York and Tokyo, Onassis began with a simple idea: to construct the perfect washed shirt for the modern man who seeks fine craftsmanship in the essentials that make up his wardrobe. It took over a year to perfect our shirt, and it is now the cornerstone of the Onassis brand— a collection of handmade, versatile pieces crafted with exceptional attention to detail. While shopping Onassis, you can indulge in our full espresso bar and free wifi in the sun drenched café located at the back of the store. ‘

71 Greene st. (between Spring & Broome)
New York, NY 10012
(212) 966-8869

ORIGINAL PENGUIN SoHo
The SoHo location is a 3,200 square-foot storefront and is a throwback to Original Penguin’s 1950s origin as a premiere athletic lifestyle label, with airy loft-like retail space which showcases all of its products for men as well as a selection of women’s merchandise. A lounge area modeled with period Danish furnishings, and archival photos/artworks, transported from companies headquarter in Minneapolis, Minnesota, help to complete vintage feel. The store is a convenient shopping location for customers in the downtown area of New York City. To locate the store, simply look for a black flag with “Pete the Penguin” logo.

103 Greene Street
(bet. Spring Street & Prince Street)
New York, NY 10012
Phone 212.219.3811

PALMA
...when you look great, you feel great
This store has been helping their customers attain this goal via their wardrobes for years. They are passionate about helping the fashion conscious woman make smart, modern and compliment inducing choices in a completely stressless setting. Every season is focused on finely edited selections from the collections of unique and gifted designers, some well known, some emerging and all affordable. From the perfect tee shirt to the most fabulous dress, they even offer a personal "hunt" for regular customer's wish lists.

PATINA
Patina is a unique SoHo boutique specializing in vintage fashion and twentieth-century decorative arts. Lenore Newman has assembled a distinctive collection of high-quality modernist design from the mid-century.
Patina features vintage couture along with accessories, jewelry, ceramics, and glass as well as metalwork and plastics. Mint condition Pucci, Cardin, and Bob Mackie, to name a few, are presented in this clean and flirtatious interior created by New York designer Lloyd Schawn.

What Goes Around Comes Around
What Goes Around Comes Around has become a renowned name in the vintage clothing industry since the opening of its SoHo store in 1993. Founded by college friends Gerard Maione and Seth Weisser, WGACA began as a meticulously edited vintage boutique. After more than a decade traveling the globe in search of the finest vintage clothing and curiosities, the duo launched the WGACA Collection, a vintage-inspired line for women and men. Fashion insiders flock to WGACA for its rare vintage gems and modern pieces
beautifully curated to form a truly unique store.